Mixed messages play havoc with logic. Just when you think you understand a simple concept, doubt creeps in and you begin to question your sanity, your ability to reason—everything you thought to be true. In the publishing world, there is frequent interaction between publisher and advertisers, authors, sales reps, subscribers and so on. As concise as one can be through email, there is often room for interpretation on both sides, which may lead to miscommunication, lost time and, not uncommon, bruised feelings. With the majority of business and social communique handled via digital means, it might require an old-fashioned phone call to right a wrong or lend clarity to a situation in order to move forward. It isn’t necessarily about the mistake or misunderstanding, because we are human and they happen. It’s how we react in the moment, mindful that relationships—business or otherwise—are always hanging in the balance. And that pride goes before a fall every time.

How do you make sense of mixed messages?

Photo courtesy of Pansa at FreeDigitalPhotos.net.

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