[Image credit: Stuart Miles]
Today’s topic came up at work the other day. And when I realized here’s another instance when I have no idea which word is the right word to use in what context, I figured maybe others have the same question. So, onward with my personal goal of making grammar easy … and more palatable. The verbs assure, ensure and insure all have the general meaning “to make sure.” According to Grammar Girl, assure is something you do to a person, a group of people or an animal to remove doubt or anxiety; i.e., I assured my daughter I’d be home in time for the party. Ensure is something you do to guarantee an event or condition; for example, I ensured that the party plans were in place. Insure can be done to a person, place or thing, but it’s reserved for limiting financial liability; e.g., The catering company insures its employees when they’re on the job.
How are you at ensuring you pick the right word each time?
Always The Write Time Blog 
Dec 08, 2012 @ 17:08:22
Hi Chris, thanks for the grammar tips and this most recent one; these similar words are the kind of words that one thinks they know the meaning of until you have to explain them individualy! So thanks for reminding me. And whilst we’re on the subject of grammar if you have some spare minutes I’d appreciate you taking a quick look at some of my musings on my blog. I only launched it in August and it would be good to know if I’m making any blaring grammitical mistakes! Hope you’re having a wonderful W/E 🙂
Dec 09, 2012 @ 07:25:21
~ I think it helps to have little tricks to remember the meanings, too. I believe the link I refer to in this post includes some of these, as well. And sure, I’d be happy to look at your blog. I’m currently on vacation, so give me a few days 🙂
Dec 10, 2012 @ 09:39:43
Thanks, enjoy your holidays and I look forward to further grammar lessons, including my blog!